The Objective
The New York International Auto Show is the biggest consumer auto show in North America. Approximately 1.3 million auto-enthusiasts, industry reps and reporters gather to see the latest concept cars, production vehicles and new car debuts. With the show becoming overwhelmingly popular, long lines were fast becoming an immense problem. The Auto Show needed a way to speed up traffic, cut down on fraud and further their reputation as a first class event.
The Solution
Interactive Ticketing provided everything the New York Auto Show needed… and more. Superbly designed and ready to implement, setup began one month before the show’s opening. By using their unique barcode based technology and onsite scanners customers where able to avoid long wait times and get right into this much anticipated event. Terry Howisey, Director of EA Marketing, remarked: “You could see all smiles as e-ticket customers zoomed by the paying lines, clocking in at speeds of 4 seconds per scanned ticket!"
Customer Quote
“The eticket program is going to be a large part of our future marketing plans. Because show promoters can place messages on the etickets, this brings added value for potential sponsors. It was a pleasure working with INTERACTIVE TICKETING, especially since we had never done anything like this before. They were patient and knowledgeable and shortened the learning curve for us dramatically.”
Candida Romanelli
Show Director
New York International Auto Show
Vice President
Greater NY Auto Dealers Assn. |
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