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"PROMO CODE POWER" At Your Fingertips!
Wednesday April 9th, 2008
INTERACTIVE TICKETING continues to provide marketing tools designed to enhance your sales and marketing efforts year after year. The “Promotional Code” tool has become one our most popular features by increasing online ticketing sales and providing measurable marketing results when used with a successful marketing campaign. The best part about this feature is you have the power to create and deploy your codes with ease, any time during your event.
A promo code can be assigned to a specific print ad, commercial, radio spot or partner website. Great success can also be achieved by eliminating all paper coupons in favor of promo codes to help drive sales to your website. This has shown to increase online sales by more than 500%. By focusing sales online, you can capture valuable marketing information you otherwise may have missed from a paper coupon redeemed onsite. Because the codes are tracked by our system, you can view the results of these codes in real time by simply accessing your “Daily Reports” in the “Ticket Manager.” This is an excellent way to review the success of your marketing efforts.
The system also offers the ability to set a date and time for the code to become active (go online) or inactive (go offline.) A great way to stimulate pre-sales is to offer an “Early Bird Special” code that is released a few weeks prior to your event and set to deactivate the day before your event begins. This code can offer a flat discount or a percentage off and is sure to create an early demand and improve your presales weeks in advance. What a great way to jumpstart your marketing campaign!
You may be in a position where discounting your tickets is not possible. A creative approach to using promotional codes without a discount is to offer an incentive such as a chance to win a prize. Since your database will be tracking the codes as it applies to each order you can run a report on all of the customers who entered the promo code and select a winner accordingly.
"PROMO CODE POWER" At Your Fingertips!
- Access a user friendly interface and create promotional codes on the fly
- Create flat discounts or a percentage off
- Set a date/time you wish to have the code become active or inactive
- Set a limit on how many orders can use a specific code
- Distribute specific codes to company partners to grant employee discounts
- Receive valuable marketing results to see the effectiveness of your print ads, radio spots and commercials
- Jumpstart your marketing campaign!
Contact learn.more@interactiveticketing.com or call 877-253-5676 for more information and training regarding any of our new marketing features.
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